Mi Dubai Marathon 2025
Xiaomi x Dubai Marathon – Running with Innovation
Partnering with the Dubai Marathon, our goal was to launch Xiaomi’s latest product with maximum visibility and lifestyle relevance. By merging the high-energy world of sports with the brand’s forward-thinking ethos, we positioned Xiaomi as more than a tech company, a brand that champions endurance, performance, and community.
How Men Matters Activated Influence on the Ground
Through a curated influencer campaign, we engaged personalities like Sherif Fayed, Aeebeh, Mariyam Thabet, Aseel Awwad, and Mounder Sidali, figures who embodied both lifestyle aspiration and athletic spirit. By participating directly in the marathon, they didn’t just represent Xiaomi, they lived its values of resilience and innovation in real time.
The results spoke volumes:
1.2M+ Impressions
877K Reach
Elevated brand association with one of the region’s most iconic sporting events.
This collaboration reinforced Xiaomi’s presence in the Middle East, creating a moment where technology, community, and endurance converged seamlessly.
