Privacy Policy

1. Introduction

Welcome to Men Matters ("we", "us", "our"). Men Matters is a digital utility platform operated by Men Matters, registered in Dubai, United Arab Emirates. We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at menmatters.me, use our tools and calculators, subscribe to our newsletter, or make a purchase through our store. Please read this policy carefully. If you disagree with its terms, please discontinue use of our platform.

2. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our platform.

Information you provide to us:

• Email address (when subscribing to our newsletter or creating an account)
• Name and contact details (when making a purchase or contacting us)
• Payment information (processed securely via third-party payment providers — we do not store card details)
• Communications you send us (emails, contact form submissions)
• Tool inputs (data entered into our calculators — processed locally and not stored on our servers)

Information collected automatically:

• Device information (browser type, operating system, device identifiers)
• Log data (IP address, pages visited, time spent, referring URLs)
• Cookie and tracking data (see Section 6 below)
• Location data (country/region level only, derived from IP address)

3. How We Use Your Information

We use the information we collect for the following purposes:

• To deliver and improve our platform, tools, and content
• To send you our weekly newsletter and marketing communications (with your consent)
• To process transactions and fulfil orders from our store
• To respond to your enquiries and provide customer support
• To analyse usage patterns and improve user experience
• To comply with legal obligations and enforce our terms
• To detect and prevent fraud or abuse of our platform

We will not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Legal Basis for Processing

Where applicable under UAE data protection law and international standards, we process your personal data on the following legal bases:

• Consent — for newsletter subscriptions and marketing communications
• Contract performance — for processing purchases and delivering services
• Legitimate interests — for analytics, platform security, and service improvement
• Legal obligation — where required by applicable law

5. Sharing Your Information

We may share your information with the following categories of third parties:

• Service providers — email delivery platforms (e.g. Beehiiv), payment processors, hosting providers, and analytics services that assist us in operating our platform
• Business partners — with your consent, where we have affiliate or referral arrangements
• Legal authorities — where required by law, court order, or governmental regulation
• Business transfers — in connection with a merger, acquisition, or sale of assets, where your data may be transferred as a business asset

All third-party service providers are required to handle your data securely and in accordance with this policy and applicable law.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small data files stored on your device that help us understand how you use our platform and improve our services.

Types of cookies we use:

• Essential cookies — necessary for the platform to function properly
• Analytics cookies — help us understand how visitors interact with our platform (e.g. Google Analytics)
• Marketing cookies — used to deliver relevant content and measure campaign effectiveness

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our platform. By continuing to use our platform, you consent to our use of cookies as described in this policy.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements.

• Newsletter subscriber data is retained until you unsubscribe
• Purchase and transaction records are retained for a minimum of 5 years for tax and legal purposes
• Contact form submissions are retained for up to 2 years
• Analytics data is retained in aggregated form and does not identify individual users

8. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data in certain circumstances
• Right to restrict processing — to request that we limit how we use your data
• Right to data portability — to receive your data in a structured, commonly used format
• Right to object — to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at hello@menmatters.me. We will respond within 30 days.

9. Newsletter and Marketing Communications

By subscribing to our newsletter, you consent to receive weekly email communications from Men Matters. Each email includes an unsubscribe link. You may opt out at any time by clicking "Unsubscribe" in any email or by contacting us directly.

We use Beehiiv as our email delivery platform. Subscriber data is stored on Beehiiv's servers and is subject to their privacy policy in addition to ours.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• HTTPS encryption for all data transmitted to and from our platform
• Access controls limiting who can access personal data within our organisation
• Regular security reviews and updates to our systems
• Secure payment processing via PCI-compliant third-party providers

While we take all reasonable steps to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

11. Children's Privacy

Men Matters is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately and we will take steps to delete such information.

12. International Data Transfers

Men Matters is operated from Dubai, UAE. If you access our platform from outside the UAE, your data may be transferred to and processed in the UAE or other countries where our service providers operate. We take appropriate steps to ensure such transfers comply with applicable data protection laws.

13. Third-Party Links and Affiliate Content

Our platform may contain links to third-party websites, products, or services, including affiliate links. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit. Our inclusion of a link does not imply endorsement of that site's privacy practices.

Some content on our platform may include affiliate links. Clicking these links may result in us earning a commission if you make a purchase. This does not affect the price you pay or our editorial independence.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify subscribers of material changes via email and update the "Last updated" date at the top of this page. Your continued use of our platform after any changes constitutes your acceptance of the updated policy.

15. Governing Law

This Privacy Policy is governed by the laws of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts of Dubai, UAE.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: hello@menmatters.me
• Website: menmatters.me
• Address: Men Matters, Dubai, United Arab Emirates

We aim to respond to all privacy-related enquiries within 5 business days.